The current edition of Law Practice is online now. It covers many important topics for young associates. Here are some of the articles:
“The Smartest Marketer Around: What New Associates Should Know About Marketing” by Allison Wolf. If you want to be a partner one day, start developing the business owner mindset from the start. Do you know what it takes to run a successful legal business?
“Perfecting Your Elevator Pitch” by Catherine Alman MacDonagh and Beth Marie Cuzzone. Will your “elevator pitch” pass the "so what?" test? Learn how to make it succinct, memorable and unique.
“Being a Good Boss: Dos and Don'ts for Working with Your First Assistant” by Paul McLaughlin. Should you introduce your assistant to your clients? Can you share your personal problems with your team? How often should you give feedback to your assistant? The article answers these questions and many more.
“The Art of Making Rain: Seven Steps That Give Associates an Edge” by Lawrence M. Kohn and Jill Rose Kohn. You didn’t think you were going into sales when you graduated from law school, did you? The sooner you start building a foundation for rainmaking, the better your chances are to become one of those powerful connectors that everybody wants to know.
“The Culturally Savvy Associate: Top Three Tips for Moving Up in a Global Economy” by Janet H. Moore. These days, even if you don’t want to practice international law, chances are that your practice is going to be affected by it. Can you spot international issues? Are you comfortable working in multinational teams?
“Associate Technology Challenges: A Snapshot of Need-to-Know Applications” by Browning Marean. There's life beyond LexisNexis and Westlaw. What decision analysis tools would you like to use? Are you ready for electronic discovery?